Reign album by Ghanaian dancehall artiste Shatta Wale is currently enjoying its position on the Billboard Charts as Number 6 in the World Albums category.
Though the category is less competitive, many Ghanaians on social media have questioned how the Reign album made it on the charts after performing “poorly” on digital platforms.
Speaking to Akesse Sanza of Asembi.com, the Charts Manager of Billboard Magazine, Alex Vitoulis, explained that only sales made in the United States and Puerto Rico are considered when measuring the performance of albums for the World Albums category.
“World Albums chart are based on Digital & Physical Sales of the full album in the US & Puerto Rico ONLY as tracked by Nielsen Music.” Alex said.
Statistics available online through Google Trends indicate that people interested in Shatta Wale in the United States is like that of people interested in Stonebwoy, Sarkodie, Samini, R2bees and MzVee combined. With these facts available, one could understand why Shatta Wale recorded a good number of sales in the United States than those he competed in the iTunes charts.
Shatta Wale’s dropping out of the iTunes Charts means that musicians in the charts had enough sales in their home countries but lower sales in the United States and Puerto Rico.
Caleb & Gretchen, who have been leading the iTunes Charts World Genre with their album Forest Rhapsody since Reign album was released, is no where to be found on the Billboard charts. This shows that Shatta Wale had enough sales in the US than they did. Statistics available online through Google Trends show that people in the United States who have interest in Shatta Wale are 160 times that of Caleb & Gretchen. This also means that Caleb & Gretchen had enough sales in their country than Shatta Wale had worldwide and this is keeping them Number 1 on the iTunes Charts.